Ada Nwoke
PRODUCT & INTEGRATED MARKETING MANAGER
Hello
Here's who I am & what I do
Collaborative and data-driven marketing professional with a track record of success in driving adoption, engagement and retention. Offering over seven years of experience in strategic planning, go-to-market strategies, and delivering high-impact marketing programs to educate customers and drive growth.
Product Marketing
Strategy Development
Go-to-Market Planning
Market Research
Content Marketing
Channel Marketing
Growth Marketing
CRM
Data Analytics
Digital Marketing
Product/Feature launches
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Led the go-to-market strategy for credit card product refresh, including card art, new card plastics, and card carriers.
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Developed and executed onboarding plan for new product launch.
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Collaborated with cross-functional teams to build roadmaps and go-to-market strategies for new feature launches.
Content Development and Sales Enablement
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Developed strong positioning and messaging for marketing campaigns and sales enablement collaterals that drove growth, engagement and lead generation.
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Managed creative development with internal and external agencies to develop high-impact collateral
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Created multi-channel content for emails, digital, social media, sales kit, landing pages and website, thought leadership, newsletters, brochures, presentations, sales pitches, etc.
Campaign Management
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Developed and executed multi-channel marketing strategies that drove significant customer adoption, engagement and retention growth.
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Managed campaigns across multiple channels such as Google Search, Display, Facebook, LinkedIn, email, push notification, organic social media, website, in-app messaging, etc.
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Tracked and analyzed campaign results, optimizing marketing strategies and campaign plans.
Reserch and Analysis
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Conducted competitive and market research, leveraging insights to optimize the customer journey and increase product attachment rates.
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Monitored campaigns and dashboard performance to identify opportunities for improvement and provided recommendations for optimizations.
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Drove customer-centric initiatives to understand customers' pain points and conducted competitive analysis and customer research to identify opportunities for enhancement.